If you look around, the trend these days pretty much leads only to one direction: sustainability.
For this reason, if you don’t yet have eco-friendly industrial packaging machines, your business might not be doing well.
But, as popular eco-friendly solutions are today, can you honestly say how it really contributes to the environment? Taking aside all the fancy graphics on how many trees you save when you prefer this and that, you don’t have much basis at all — which in turn makes it hard for you to convince a customer to pay more to be sustainable.
If you remove all the advertisement surrounding how eco-friendly packaging helps the environment, it only really boils down to the disposal of garbage. According to the European Organization for Packaging and the Environment (EUROPEN), “companies [that use eco-friendly solutions] help decrease the amount of packaging waste ending up in landfills by almost 50 percent.” So as you can see, eco-friendly packaging simply means that garbage will not pile up. In addition, since there will be no excessive wastage, there will be no need to incinerate plastics, Styrofoam, and other materials; hence a better environment.
Techniques and Methods
Having eco-friendly packaging is more than just removing toxic materials from your products. In fact, there are much more other ways you can be eco-friendly. Some methods you can follow to improve your packaging sustainability include the following:
- Lightweighting—products such as bottled water will obviously still need plastic, but this doesn’t mean you can’t be eco-friendly. If you lightweight water bottles, for example, you can shrink the cap size or mouth to reduce the plastic content.
- Recycling—this is only possible if you’re willing to receive back used product and packaging materials and also pay for them. But, in the long run, you can certainly save cost because you will have a steady stream of raw materials you can use to manufacture your products.
Ultimately, if you think in terms of becoming eco-friendly, you have to think about where your products will end up and for how long.